Trigger Privacy Policy

 Trigger Privacy Policy 

We believe you should always know what data we collect from you and how we use it, and that you should have meaningful control over both. We want to empower you to make the best decisions about the information that you share with us. That’s the basic purpose of this Privacy Policy.

You should read this policy in full, but here are a few key things we hope you take away from it:

1. Triggers created by you(self triggers*) are private and never shared with anyone - unless and until you share the info with someone. 

Note: Self Triggers* are the ones which are created for yourself. Recipient/Receiver* is the one to whom a user creates a trigger for.

2. Triggers created by you(for other contacts) are only visible to the recipient/receiver* to whom they were created for.

3. The information shared through the Trigger app is confidential and never used for any marketing / sales purpose without your consent. 

4. The tags set up by a user contain location like home address (or) other info like wake up time, free time etc, is kept confidential and not shared with anyone except the owner of those tags. Others(Contacts) can only see the titles of the tags without any further info about the location/time set up against those tags.

5. We require certain information to provide our services to you. For example, you must have an account in order to upload or share content on Trigger. When you choose to share the information with us, we collect and use it to operate our services ONLY.

We give you transparency into that information, and you can modify or correct it at any time.  

If you have questions about this policy, how we collect or process your personal data, or anything else related to our privacy practices, we want to hear from you. You can contact us at any time.

How You Control the Information You Share with Us

Your Privacy and safety settings let you decide:

• Whether others can find you based on your email or phone number

• Whether you upload your address book to Trigger for storage and use

• When and where you may see sensitive content on Trigger

• Whether you want to block or mute other Trigger contact’s accounts

Contact Information and Address Books

We use your contact information, such as your email address or phone number, to authenticate your account and keep it - and our services - secure, and to help prevent spam, fraud, and abuse. We also use contact information to enable certain account features (for example, for login verification), and to send you information about our services, and to personalize our services, including ads. If you provide us with your phone number, you agree to receive text messages from Trigger to that number as your country’s laws allow. Trigger also uses your contact information to market to you as your country’s laws allow, and to help others find your account if your settings permit, including through third-party services and client applications. You can use your settings for email and mobile notifications to control notifications you receive from Trigger. You can also unsubscribe from a notification by following the instructions contained within the notification.

You can choose to upload and sync your address book on Trigger so that we can help you find and connect with people you know and help others find and connect with you. We also use this information to better recommend content to you and others.

Links / URLs

In order to operate our services, we keep track of how you interact with links across our services. This includes links in emails we send you and links in Triggers that appear on other websites or mobile applications.

If you click on an external link or ad on our services, that advertiser or website operator might figure out that you came from Trigger, along with other information associated with the ad you clicked such as characteristics of the audience it was intended to reach. They may also collect other personal data from you, such as cookie identifiers or your IP address.

Cookies

A cookie is a small piece of data that is stored on your computer or mobile device. Like many websites, we use cookies and similar technologies to collect additional website usage data and to operate our services. Cookies are not required for many parts of our services such as searching and looking at public profiles. Although most web browsers automatically accept cookies, many browsers’ settings can be set to decline cookies or alert you when a website is attempting to place a cookie on your computer. However, some of our services may not function properly if you disable cookies. When your browser or device allows it, we use both session cookies and persistent cookies to better understand how you interact with our services, to monitor aggregate usage patterns, and to personalize and otherwise operate our services such as by providing account security, personalizing the content we show you including ads, and remembering your language preferences. We do not support the Do Not Track browser option. 

Location Information

We require information about your signup and current location, which we get from signals such as your IP address or device settings, to securely and reliably set up and maintain your account and to provide our services to you.

Subject to your settings, we may collect, use, and store additional information about your location - such as your current precise position or places where you’ve previously used Trigger - to operate or personalize our services including with more relevant content like local trends, stories, ads, and suggestions for people to follow.

Other Third Parties and Affiliates

We may receive information about you from third parties who are not our ad partners, such as others on Trigger, partners who help us evaluate the safety and quality of content on our platform, our corporate affiliates, and other services you link to your Trigger account.

You may choose to connect your Trigger account to accounts on another service, and that other service may send us information about your account on that service. We use the information we receive to provide you features like cross-posting or cross-service authentication, and to operate our services. For integrations that Trigger formally supports, you may revoke this permission at any time from your application settings; for other integrations, please visit the other service you have connected to Trigger.

Personalizing Based On Your Inferred Identity

When you log into Trigger on a browser or device, we will associate that browser or device with your account for purposes such as authentication, security, and personalization. Subject to your settings, we may also associate your account with browsers or devices other than those you use to log into Trigger (or associate your logged-out device or browser with other browsers or devices). When you provide other information to Trigger, including an email address, we associate that information with your Trigger account. Subject to your settings, we may also use this information in order to infer other information about your identity, for example by associating your account with hashes of email addresses that share common components with the email address you have provided to Trigger. We do this to operate and personalize our services. 

Law, Harm, and the Public Interest

Notwithstanding anything to the contrary in this Privacy Policy or controls we may otherwise offer to you, we may preserve, use, share, or disclose your personal data or other safety data if we believe that it is reasonably necessary to comply with a law, regulation, legal process, or governmental request; to protect the safety of any person; to protect the safety or integrity of our platform, including to help prevent spam, abuse, or malicious actors on our services, or to explain why we have removed content or accounts from our services; to address fraud, security, or technical issues; or to protect our rights or property or the rights or property of those who use our services. However, nothing in this Privacy Policy is intended to limit any legal defenses or objections that you may have to a third party’s, including a government's request to disclose your personal data.

Non-Personal Information

We share or disclose non-personal data, such as aggregated information like the total number of times people engaged with a Trigger, demographics, the number of people who clicked on a particular link or voted on a poll in a Trigger (even if only one did), the topics that people are creating triggers about in a particular location, some inferred interests, or reports to advertisers about how many people saw or clicked on their ads.

Accessing or Rectifying Your Personal Data

If you have registered an account on Trigger, we provide you with tools and account settings to access, correct, delete, or modify the personal data you provided to us and associated with your account. You can download certain account information, including your Triggers, by following the instructions given in the app. To submit a request related to access, modification or deletion of your information, you may also contact us as specified in the How To Contact Us section of our Privacy Policy (Additional Information or Assistance).

 

Deletion

We keep Log Data for a maximum of 18 months. If you follow the instructions here, your account will be deactivated. When deactivated, your Trigger account, including your display name, username, and public profile, will no longer be viewable on Trigger.com, Trigger for iOS, and Trigger for Android. For up to 30 days after deactivation it is still possible to restore your Trigger account if it was accidentally or wrongfully deactivated.

Keep in mind that search engines and other third parties may still retain copies of your public information, like your profile information and public Triggers, even after you have deleted the information from our services or deactivated your account. 

 

Object, Restrict, or Withdraw Consent

When you are logged into your Trigger account, you can manage your privacy settings and other account features at any time. It may take a short amount of time for privacy settings to be fully reflected throughout our systems.

 

Portability

Trigger provides you a means to download the information you have shared through our services by following the steps given on our app.

 

First Chapter

Preface:

I don’t remember anything what happened till now. I couldn’t recall even a single thing, no matter how much I tried to recollect. It took time for me to understand who the people around me are, although they are my own family members. I don’t understand the reason for my strange behavior. Everything seems to be numb. What should I do now? How do I react? It’s strange that I doubt my own name, but I’m responding as usual when someone calls me.

Chapter 1:

Raghav gave a weary look around the place as he was unable to figure out the right direction. The entire desert was blanketed in blowing yellow dust. He pulled out the map from his pocket and quickly opened it. But it flew away from his hands as a strong wind passed by. He ran behind it in tautness.

All of a sudden, a wild sandstorm bobbed out of nowhere. The entire desert turned into an eerie shade of brownish orange. Raghav stood in stunned silence. A quick shiver went down his spine. The winds gathered a massive wall of sand as they came rushing towards him. Dazed, he looked around for a way out.

 “I’m trapped . . .” he sighed.

He started running backwards as the whole place was shaking. He lost control and fell down as the winds brusquely pushed him from behind. His head got buried in sand. Unable to bear the suffocation, he swiftly moved his hands all over the place for some grip.

“Sameiyono Samoire!! . . . Sameiyono Samoire!! . . .” the winds whispered with a raspy voice.

Suddenly, Raghav awoke. He realized he was on his bed.

His eyes became wide open and his heart thudded faster, as he snapped out of his dream. He sat up and coughed out tardily, as he could feel an occlusion in his dried-out throat. He reached the jug nearby and had few sips of water. He was in a dither.

“Ah! I can feel better now” as he took a long breath.

An uncomfortable silence filled the whole room. The clock went tick-tock. One could hear the dogs barking somewhere in the dark. 

He could feel the sweat all over his face as he wiped it with his hands. It took him some time to come out of everything.

Slowly, the dream began to vanish out of his memory. Raghav knew he wouldn’t be able to remember it for a long time.

“Let me note it down somewhere first.”

He put on the light which was just beside his bed and quickly moved towards the table nearby. There were books spread all over it.

He pulled out a paper that peeped out of his diary and started writing all those points he could recollect.

Suddenly, he looked up. “I heard something at the end” he said.

He was unable to recollect those words. He kept staring at the balled up photo-frame as he kept thinking.

 “...Sámino samoir or -” he said narrowing his eye lids.

“They were two words for sure . . . but what were they?”

He tapped his finger against his forehead as the words almost came to his mind.

“Ah!! Sameiyono Samoire…” he exclaimed….. “Yes it is Sameiyono Samoire…”

He quickly wrote it down and underlined it. He wasn’t sure whether he had spelled that correctly.

He has heard that for the first time and had no clue of its meaning.

Slowly, his thoughts had flicked his memories back to his sixth grade where he was in his classroom listening to Prof. Andrew’s lecture on “Dreams”. It was a grim rainy day. All the windows were closed. He could still hear the sound of rain, like tiny fingers tapping over the windowpane.

The professor’s voice echoed out around the room: “Dreams have something to say . . .” But Raghav was totally reluctant to listen to his lecture. He was completely lost in the labyrinth of his thoughts.

The Professor suddenly questioned him: “Raghav, can you please tell me what was the last point we were discussing?” 

He stood up, but didn’t utter even a single word.

The Professor continued his lecture giving a stern look at him. Some of the fellow students made faces at Raghav. But nothing could rile him.

“Dreams have something to say. It could be a message or a warning from a known or an unknown source” said the professor.

 That was the time, Raghav actually started listening. “They have no limitations or boundaries. For example, the message could be from a previous life’s experience that didn’t get erased from your mind or it could be from any unknown wandering soul trying to communicate with you.”

All the students were amazed and Raghav too found it interesting.

“Dreams have been a mystery to mankind ever since Adam first breathed life. We have only been on the receiving end”, said Prof. Andrew as the bell rang. All the students left the classroom but Raghav didn’t move. He kept thinking. Those words had a considerable impact over him.

Suddenly, Raghav got awakened from his reverie by the sound of his digital clock, as it showed 1:00 am. Although twelve years had elapsed since he has passed out of school, he still managed to remember everything so clearly.

He then searched for “Sameiyono Samoire” in the internet. He wasn’t quite sure whether those words really existed. But to his surprise, a lot of links got displayed. Most of them were in Greek and Arabic.

He clicked one of those links. The page took time to load. The scroll bar was reduced to its minimum, indicating it had a lot of pages. Raghav waited patiently.

On the top was written: “Page 1 of 369”. He scrolled a bit.

“Which language is this?” It contained a lot of symbols and an unknown script. He quickly scrolled down, as he couldn’t understand anything written over there. Suddenly, something caught his attention – there was something written in very small font. He maximized the window and gave a keen look onto the screen. He was shocked to see what was written over there.

“Funsani ialu saves Raghavan . . .” he read out.

“Oh! My god…” he was shocked. ”Is that my name?”

His heart sank. He scrolled up and down, to see if something else was written over there. But he couldn’t find anything. “Does this page have any continuation…” he exclaimed. He was baffled.

Suddenly, the entire room went dark. The power was shut down. He kicked the table in anger.

“Does this have anything to do with me or was that just another dream?” He was clueless. Thinking about all what had happened, he returned back to his bed.

A lot of questions came to his mind. But none were answered. Slowly his eyes closed and he went off to sleep.

Ad Campaigns for OMYGO

Teaser Campaigns – Brand Logo

Product Features

Campaign - Comparison Ads

Product Features

Campaign – Product Usability

Product Features

Campaign – Branding Exercise

For Social media activities

Dream - I too have one . . .

Dream . . . When you have a dream to achieve and an unconquerable soul that keeps pushing you to defy all odds, Wear a smile, Take a deep breath, Say to yourself - its gonna be alright coz I'll not give up. When you know what the destination is but you don't know how to reach there - Wear a smile, Take a deep breath, Say to yourself - its gonna be alright coz I'll not give up. When you can't explain your goal to anyone nor reveal the truth, Wear a smile, Take a deep breath, Say to yourself - its gonna be alright coz I'll not give up. When you've spent every last dime on your dream knowing that it's still not enough, Wear a smile, Take a deep breath, Say to yourself - its gonna be alright coz I'll not give up. When all that's left in you is a trust that you'll succeed and not having a clue as to when its gonna happen, Wear a smile, Take a deep breath, Say to yourself - its gonna be alright coz I'll not give up. When your parents post that unanswerable question, friends doubt your every action, your teammates stop counting on you, Wear a smile, Take a deep breath, Say to yourself - its gonna be alright coz I'll not give up. When you can feel the loneliness sitting amidst everyone, can't sleep although you close your eyes, keep searching all over not knowing where to find, Wear a smile, Take a deep breath, Say to yourself - its gonna be alright coz I'll not give up. When you realize the soul purpose of your existence, when none can stop you nor deviate, when you can visualize that very dream come true even in the toughest of times... Wear a smile, Take a deep breath, Say to yourself - its gonna be alright coz I'll not give up. Because its really gonna be alright and which is more - You'll realize your Dream . . . - Karthik Juvvala

Alexa Ranking || Why cant they use data analytics

For all those ask what an Alexa Rank is all about?

Alexa is a company which came up some years ago(8 yrs i believe) and is currently owned by one of the best companies in the world, Amazon. They rank your website based on the traffic rank. The traffic rank is determined based on 3 months of historical traffic data collected from the users of Alexa Toolbar. So lesser the alexa rank the better it is.

Agree.. But what exactly is the process?

people from Alexa say: The global traffic rank is a measure of how a website is doing relative to all other sites on the web over the past 3 months. The rank is calculated using a combination of the estimated average daily unique visitors to the site and also the estimated number of pageviews on the site over the past 3 months. The site with the highest combination of unique visitors and pageviews is ranked #1.

Ref: http://dailyever.com/how-does-alexa-rankings-work/

Ok but that didnt answer my question. I was more keen on knowing the process in which they calculate rather than what a traffic rank is all about.

Since theory has never been able to explain me the actual concept, let me put it in simple words:

Alexa uses a toolbar to identify the number of people visiting your site. So in case your website is having 20,000 unique visitors each day and among them only 10% of them would be having Alexa toolbar, then Alexa would only consider 2000 visitors for ranking purpose.

The residual visitors probably won't be counted.

Now, is this rating reliable? Should this be given importance?

Yes because people do pay for your ads based on alexa rating and statistics. Most of the small companies cant pay for getting the stats or get their acconts reviewed by data analytics companies.

Now, why can't a company like Amazon use bigdata or other data analytic tools to do this process more efficiently?

Suggestions, please :)

Social Network Analysis – Polaris India Pvt. Ltd

I did my summer internship at Polaris India Pvt Ltd, an automobile company based in US which manufactures Off-road vehicles. During my internship, i suggested couple of  ideas to them and one of them was to analyse the social media presence and come out with some insights. That time I wasnt aware of Gephi and other tools. But now i know how to work on these tools, what can stop me from doing my bit of analysis and reporting them.

There started my Research on Data Analysis of overall Facebook activity on Polaris India Pvt. Ltd. Page and developing business implications based on the analysis.

I made a report and submitted it to my MD, Polaris and also the product manager. They have really appreciated my efforts and are currently discussing the recommendations with the marketing team.

Basic Overview:

Research objective: The main objective of this study is to understand the user’s activity on the FB page, observe patterns if any and finally come out with some business implications based on the analysis. This could be used to segment the Facebook users and understand their preferences, interests etc. so that it:
 - Helps us in reaching more people and understanding the customers better
 - Also, makes it easy to advertise the region specific events to the target audience which would finally result in getting a better response.

Details of the Dataset: 

No of Nodes	No of Edges	No of Users	No of posts extracted	Total Activity (Likes and Comments)
1075	1671	1025	50	1684

For analysis purposes I have downloaded the data of the top 50 posts on the page. The total activity associated with these posts which includes likes, comments and shares by users was summing up to 1684. The total number of users who have done such activity is equal to 1025.

The dataset consists of 1075 nodes. These nodes represent the total number of users plus the number of posts (1025 + 50) i.e. whenever there is an activity on the page, Netvizz records it as a node in order to represent the entire activity in the form of a diagram. (For Ex: Consider a case when Polaris Admin posts a picture on FB page and a user likes it. Here, the post becomes one node and the user shows up as another node. The line drawn between both these nodes represent the activity (in this case a “like”).

Initial View of the data:

The bubbles in the below figure represent nodes (Both Admin as well as User’s posts and comments)
The lines are called edges which represent an activity between two nodes. I have used a tool, Gephi, for analysis purposes.
Gephi is an open-source software used for network visualization and analysis. It helps data analysts to intuitively reveal patterns and trends, highlight outliers and tells stories with their data. It uses a 3D render engine to display large graphs in real-time and to speed up the exploration. Gephi combines built-in functionalities and flexible architecture to: explore, analyse, spatialize, filter, cluterize, manipulate, export, all types of networks.
It is designed to follow the chain of a case study, from data file to nice printable maps.

A closer view:

The top three users who have done the maximum activity on the page are as follows:

Name	Place	Gender	Total Activity
George Enotiades	el_GR (Cyprus)	male	20
Pamesh rawat	en_US (Kulu, HP)	male	18
Om Patel	en_US (Nagpur, MP)	male	18

Some Interesting observations:
 - About 85% of the users have activity less than 5.
 - 75% of the page activity was generated by photo posts. The response was higher if there was a celebrity mention in the post.
 - Status messages by Polaris Admin have generated very less activity and are not posted on a consistent basis.
 - Most of the Photo posts didn’t have any messages or titles. Adding text would attract more attention and result in activity.
 - Photos which had celebrities had more response (posts like Mr Bhuvaneshwar kumar had 162 likes and 5 shares.)

Filtering the data:

Above figure shows the dataset which is ranked based on activity (i.e. the bigger circles represent nodes with higher activity). Further the data is partitioned based on region and each cluster is coloured differently i.e. the red bubble represents users from UK, green bubbles represents users from US.
The below layout represents the dataset which is segregated based on the activity where the bigger circle represents a post and the smaller circles around it represents the users who are associated with it (either liked or shared it). 

A closer view of a cluster is as shown below:

Here:
 -    Bigger circle represents a wall post done by Polaris page Admin
 -    The smaller circles represent users:
                o    Users who are associated with single post
                o    Users associated with multiple posts
 -    The screenshot provides information about the total activity and the user location etc.

Summary on Status messages:
The following table shows the details of the status messages along with the total activity associated with them:

Status	Title	Likes	Comments	Total Activity
Status 1	I like polaris 4×4	0	0	0
Status 2	I just had ride it yesterday	0	1	1
Status 3	Come and Enjoy the free Test Ride at our Lucknow Dealership Launch on 20 July 2013 and 21 July 2013.For details please go through our event section.	9	9	9

Observations:
-    Status messages by Polaris Admin have generated very less activity (in this case 9 likes out of  total users 106,471 present on the page)
-    Status messages by users have very less activity
Recommendations:
-    Polaris Admin should post status messages in the prime time (Ex: from 6:00pm to 9:00pm) when more users would be online. This would have more chance of users responding to the posts.
-    Polaris Admin must regularly post status messages to engage users.
-    Admin must manage to give instantaneous replies to the statuses of users. This would help in creating loyal customer base. (Ex: Status 2 was posted by a user about his experience on  19th July and he got a reply on September 24th due to which there was no more activity.

Picture 1: Number of Likes and Comments for the Status messages on the FB page

Summary on Photo posts:
The following table shows the details of the Photos posted by Polaris Admin and the total activity that was generated:

Observations:
-    Photos posted in the prime time had more activity and resulted in more likes and shares.

Timestamp	Likes	Shares
2013-07-19T18:05:39+0000	139	4
2013-07-19T18:00:39+0000	162	6
2013-07-19T17:54:20+0000	151	5

-    Total number of likes generated for the photo posts is 1466 and the average activity = 54.5
-    Frequency of photos posts is less i.e. Average number of posts per month is 3.5
-    The graph below shows the total activity generated by the photo posts. X axis is the date on which a photo is posted and Y axis is the total activity. We can see a decline in the total activity.

Recommendations:
-    Most of the Photo posts didn’t have any messages or titles. Adding text would attract more attention and result in activity.
-    Photos which had celebrities had more response ( posts like Mr Bhuvaneshwar kumar had 162 likes and 5 shares.)

Summary on Video posts:
The following table shows the details of the Videos posted by Polaris Admin and the total activity that was generated:

Title	Video	Likes	Shares
Polaris India - Product Review done by Kranti Sambhav form NDTV India Raftar.Click here for more..... http://www.youtube.com/watch?v=-kfWzZOe3qA	Video 1	6	3
Polaris India Pvt. Ltd shared a link.	Video 2	3
Polaris India Pvt. Ltd shared a link.	Video 3	3	1
Polaris India Pvt. Ltd shared Polaris Goa - Kunde Cars & Bikes Pvt. Ltd._s video: Polaris ATVs on track.	Video 4	6
Polaris India Pvt. Ltd shared a link.	Video 5	15
Polaris India Pvt. Ltd shared a link.	Video 6	7	1
Polaris India Pvt. Ltd shared a link.	Video 7	18
watch RZR S 800 and Sportsman 500 HO Touring in motion https://www.youtube.com/watch?v=6WrdpSN-Kdc	Video 8	16
Polaris India has a wide Range of ATV and Rangers starts from 50cc to 900cc.Watch this for more. https://www.youtube.com/watch?v=ZIsOCufVgF8	Video 9	8
http://www.youtube.com/watch?v=WK4x6pP0rs8	Video 10	12
Polaris RZR 170 in Judwaa Raja .It is the world_s only Side X Side for Youth. http://www.youtube.com/watch?v=3AsXeqAbPDM	Video 11	21	4
Polaris vehicles are being used around the world for various military operations. http://www.youtube.com/watch?v=wKKeTeRRNBg	Video 12	8	2

Observations:
-   The posts that have celebrity mentions or that are inclined towards some activity have the maximum responses (Likes and shares). Below figure shows the total likes and the number of shares for the video posts.

Few examples are as follows:
-    Polaris India - Product Review done by Kranti Sambhav form NDTV India Raftar.Click here for more..... http://www.youtube.com/watch?v=-kfWzZOe3qA
-    Polaris RZR 170 in Judwaa Raja .It is the world_s only Side X Side for Youth. http://www.youtube.com/watch?v=3AsXeqAbPDM
-    Polaris vehicles are being used around the world for various military operations. http://www.youtube.com/watch?v=wKKeTeRRNBg

Limitations of study:

Since the data extraction was done using my FB account (which does not have Admin access/rights) I wasn’t able to extract the entire information, which includes user’s name, demographics and other interests. This would have helped me done a better analysis.

Conclusion:

Over all, the study has resulted in some interesting insights and recommendations which could surely improve the activity on the page and create more loyal customers. Also, through similar analysis, we could easily segment the users (active and inactive) and target region specific events accordingly so that it would result in a better response and turn-up.
Finally, by creating a mobile app which integrates all these activities, we could easily create, modify these reports on our mobile phone.