Vodafone's "Happy to help" Ad has been one of the best ones i have seen till date, second only to Bank of India's Ad. The reason i like Bank of India's ad the most is, the way it conveys the message to it's target audience.
Firstly, let me discuss about the Vodafone's Ad.
The Ad starts off with a little girl getting up from bed , early in the morning . The ad maker wants to convey a message over here viz " Right from the beginning " or " From the time one starts his day"; we are ready to help them (our customers). The girl might have been told to stretch her arms as soon as she wakes up . But the way she does that ,shows, she might have forgotten to do that and just responded a little later. The soothing music (at the beginning) with which the ad starts contains a gentle strumming of the guitar.It is mixed along with the beat in such a manner that it definitely grabs one's attention and makes them sit and watch the whole ad. Also,the child character shown was a young, little girl. The idea behind this might be, to show that " a person who needs help is innocent, just like a young , little girl ". And definitely, the girl shown in this ad , best suits that kind of a character. Mind you , the hero didn't enter yet.
In the very next scene, the girl starts wearing her shoes, in order to get ready to school . She starts searching her socks all over. Suddenly, we see the pug carrying it to her. Here the girl didn't actually ask anyone for help. The idea behind this is to convey that "We (the service provider) keep a watch on all our customer's activities and come into picture as soon as they require some help", "The help can also be expected even without their request. Such is our service. " :)
In the next scene , the girl catches the stamp (which needs to be stuck to the post card) with her left hand in order to seek help from the pug.This is because she doesn't have gum with her. No sooner the pug licks it , she sticks it to her post card. The funny thing here is that the girl doesn't even look at the pug.As shez cautious of the fact that it would do the needful. Here the pug positions itself in such a manner that the purpose is served without straining the customer. This shows that the service provided by the Company is very flexible and user friendly.
In the ending, the girl is seen traveling in a school bus. She suddenly recollects the fact that she forgot to wear her tie. And just after this , one can see the pug running behind the bus, carrying the tie. The idea behind this is to promote the company's same old caption : " Where ever you go our network follows." The best thing one can see in the entire Advertisement was that the little girl was never worried . Neither when she couldn't find her socks nor when she forgets her tie while going to school. This shows her (customer) belief in the service and that she got accustomed to the service. Also ,the lyrics of the song are written in such a manner that every line of it conveys the required message.
Well ,I could finally say , i loved this ad very much. :)
Will be back soon with some more posts..Till then Gudbye ;)
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Karthik...
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